About Dylect:
About Dylect
Dylect — a brand of eTrade, proudly recognized as a Great Place to Work and featured among the Top 30 FUTURE READY workplaces by Fortune India and CEIL HR in 2024 — isn’t just a brand; it’s our bold take on what the future of lifestyle technology should feel like.
Born in India, built for India, we’re reimagining technology, electronics, and appliances for the modern Indian household — with cutting-edge design, reliable performance, and prices that truly make sense. Dylect has quietly become a favorite in homes across the country. We’re not just growing — we’re building the next big thing in lifestyle technology.
In just a few months, Dylect has evolved from a challenger brand into a breakout success — winning hearts (and carts) across India. We’re scaling rapidly across Amazon, Flipkart, and leading quick commerce platforms, with a loyal, growing customer base that loves what we deliver. If you’re excited to disrupt, shape consumer choices, and grow alongside a brand on the rise — you’ll feel right at home with us.
Job Summary:
We’re on the lookout for a visionary Senior Graphic Designer / Art Person who can bring ideas to life through powerful, inspiring visuals. This role is perfect for a creative leader who thrives on transforming concepts into striking, brand-aligned storytelling across digital and print platforms.
You’ll lead the end-to-end design process — from ideation to execution — for product launches, brand campaigns, and marketing assets. You'll be a key player in maintaining visual consistency, elevating design standards, and pushing creative boundaries. If you’re passionate about design that moves people and drives business impact, we’d love to meet you.
What You’ll Do
- Own creative development for product launches, brand campaigns, social media, print, and marketing collaterals
- Conceptualize and execute visual storytelling that’s fresh, engaging, and strategically aligned
- Ensure brand consistency across all touchpoints by developing and enforcing design guidelines
- Collaborate closely with marketing, content, and product teams to translate briefs into compelling visual experiences
- Mentor and review work from junior designers, freelancers, or agency partners to maintain design quality
- Manage multiple projects efficiently, balancing deadlines, creative exploration, and stakeholder expectations
- Continuously innovate by staying ahead of design trends, tools, and creative techniques
- Leverage AI tools and modern design software to optimize output and speed
- Visualize and adapt designs across various formats, ensuring assets are print- and web-ready
- Contribute proactively to brainstorming sessions and bring original creative ideas to the table
What You Bring
Required Skills:
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign; After Effects a plus)
- Familiarity with AI-based design tools (e.g., Flair, Pika Art, Sora, etc.)
- Strong foundation in typography, layout, color theory, and visual hierarchy
- Skilled in adapting creatives to various sizes and platforms, including print production
- Highly organized with the ability to prioritize and manage multiple projects independently
- Strong referencing skills and ability to proactively present creative routes and directions
- Exceptional attention to detail and commitment to high design standards
- Strong communication and presentation abilities
- Video Editing Skills
Required Qualifications:
- Bachelor’s degree in graphic design, Fine Arts, Visual Communication, or a related field
- 5+ years of experience in a design role, preferably in a branding agency or in-house creative team
- A robust portfolio showcasing brand, digital, and print work, including conceptual campaigns
- Knowledge of design trends, and familiarity with project management/workflow tools
Preferred Attributes:
- A creative leader who can inspire and guide visual direction across teams
- Passionate about visual storytelling and bringing brand narratives to life
- Agile, collaborative, and comfortable in a fast-paced, deadline-driven environment
- Obsessed with quality and driven by curiosity, craft, and innovation
Why Join Us?
Be part of a team that values bold thinking, sharp execution, and design that truly makes an impact. You’ll have the freedom to innovate, influence brand identity, and shape the way our audiences connect with us visually.