About Dylect
Dylect — a brand of eTrade, proudly recognized as a Great Place to Work and featured among the Top 30 FUTURE READY workplaces by Fortune India and CEIL HR in 2024 — isn’t just a brand; it’s our bold take on what the future of lifestyle technology should feel like.
Born in India, built for India, we’re reimagining technology, electronics, and appliances for the modern Indian household — with cutting-edge design, reliable performance, and prices that truly make sense. Dylect has quietly become a favorite in homes across the country. We’re not just growing — we’re building the next big thing in lifestyle technology.
In just a few months, Dylect has evolved from a challenger brand into a breakout success — winning hearts (and carts) across India. We’re scaling rapidly across Amazon, Flipkart, and leading quick commerce platforms, with a loyal, growing customer base that loves what we deliver. If you’re excited to disrupt, shape consumer choices, and grow alongside a brand on the rise — you’ll feel right at home with us.
Role Overview
We are seeking a Social Media Specialist with strong experience in startup environments, specifically in product-based brands. The role involves independently strategizing and executing campaigns across Instagram, Facebook, YouTube, and emerging platforms, along with experience in influencer marketing and managing marketing agencies.
Key Responsibilities
- Develop and implement social media strategies aimed at growth, visibility, and engagement.
- Independently plan and execute content and brand campaigns for product launches and marketing initiatives.
- Manage daily content publishing, maintaining consistent storytelling, tone, and brand voice.
- Coordinate and manage influencer marketing activities in line with brand objectives.
- Work with and manage external marketing and creative agencies for content production, campaign execution, and paid media activities.
- Monitor and analyze social media performance, audience behavior, and platform algorithms to drive optimization.
- Stay up to date with the latest social media trends, formats, tools, and viral content opportunities to enhance brand visibility.
- Provide marketing insights that support business goals and product strategies.
Requirements
- 3–6 years of experience in social media management and influencer marketing, preferably in product-led or consumer startup brands.
- Strong understanding of social media analytics, audience engagement, and platform algorithms.
- Proven ability to plan and manage end-to-end campaigns independently.
- Awareness of current and emerging social media trends and ability to adapt strategies accordingly.
- Experience working closely with internal stakeholders and external agencies.
- Creative mindset with strong communication, storytelling, and visual understanding.
- Ability to interpret data and convert insights into actionable strategies.
- MBA/PG in Marketing or Communication is an added advantage.
Preferred Skills
- Understanding of consumer electronics or tech brands (preferred, not mandatory).
- Working knowledge of Meta Business Suite, YouTube Analytics, Google Analytics, Canva/AI content tools, etc.
- Strong orientation toward video-first content (reels, shorts, YouTube).
- Basic exposure to paid social campaigns is a plus.
Why Join Dylect?
- Opportunity to build and lead the social voice of a fast-growing, innovation-led brand.
- A dynamic and creative work environment that values experimentation and ownership.
- Work closely on exciting product categories and digital growth initiatives.